Ryan Calo will be presenting Deception, Unfairness and Manipulation: Protecting Consumer Privacy Today and Tomorrow at the IAPP Privacy Academy, September 30-October 2.

Everything costs $9.99—and no one cares. Companies already take advantage of a general understanding of how consumers can be coaxed out of money. But increasingly, companies can use big data and other techniques to uncover and even trigger consumer frailty at an individual level. Join our expert panel to discuss the privacy-related jurisprudence of the FTC, and explore an important theory of behavioral economics for the digital age, revealing the limits of consumer protection law and exposing concrete economic and privacy harms that regulators will be hard-pressed to ignore.