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How Online Advertisers Could Use Your Data Against You

We all know about the data being collected on us by advertisers while we’re online. But what are the ethical ramifications of collecting this data? Ryan Calo, professor at the University of Washington, has written on the future of digital marketing in the Stanford Law Review Online and joins Marketplace Tech host Ben Johnson to discuss the different ways data can be used against you.

Seeing the Data a Company Collects

While that kind of pervasive surveillance may be useful for companies, it could also make consumers more vulnerable to pitches for products that are not necessarily good for them, said Ryan Calo, an assistant professor at the University of Washington School of Law who studies consumer privacy. In a recent research paper on industry practices, he imagined a hypothetical obese consumer who tries to avoid snacking but receives an ad on his mobile phone from the nearest doughnut shop exactly when he is least likely to resist.

“That is a dangerous direction,” Mr. Calo said, “because it starts to figure out what makes each of us vulnerable.”

How Online Advertisers Could Use Your Data Against You

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We all know about the data being collected on us by advertisers while we’re online. But what are the ethical ramifications of collecting this data? Ryan Calo, professor at the University of Washington, has written on the future of digital marketing in the Stanford Law Review Online and joins Marketplace Tech host Ben Johnson to discuss the different ways data can be used against you.

Bad laws would hurt good drones

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Ryan Calo writes at CNN on the uneasy collision of drones and privacy:

An Alitalia passenger jet pilot said he saw a drone over Brooklyn on Monday. Whether it’s true or not — the Federal Aviation Administration is investigating — we are going to be hearing more and more about drones in American skies.

Drones Come Home, Privacy Concerns Fly High

Ryan Calo appears on Talk of the Nation to discuss drones and privacy law:

Well Ari, you know, there’s very little in the way of American privacy law that stands in the way of drones. You know, there is no, for instance, reasonable expectation of privacy in public or from something viewable from a public vantage like your backyard. And on top of that, there’s no reasonable expectation of privacy in contraband.

And the reason that those two things matter is that that means that law enforcement largely is able to fly a drone around looking at public spaces, people at people’s yards, anything that’s visible from the air basically, and the Constitution doesn’t have much to say about it.